Massachusetts College of Art and Design
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Many of us are already overwhelmed with the day-to-day running of our work. We keep meaning to start doing email campaigns to promote our business, but we have no idea where to start—let alone how to actually do it. Or maybe we do send email campaigns and would like a refresher on best practices.

Bill Fleming is leading a free online workshop to give you step-by-step instructions on…

  • compiling your email contact list
  • how to not send spam
  • generating content ideas
  • determining a cadence that’s right for you
  • reviewing and leveraging email campaign analytics

All of this will (hopefully) give you a moment to look up from your desk and do something you’ve been meaning to do: actually promote your business regularly so that you can attract steady work.

About our speaker

Bill Fleming is a business consultant for design firms—graphic, interactive, product, and architects. He started his career as a business manager for a few design firms and evolved that work to be a business advisor and marketing strategist for nearly 100 design businesses, including solo-practitioners and micro-companies with less than 20 employees. He is also a design educator, teaching Professional Practices in Design, as well as a guest lecturer at various design programs. More about him at

Event Details

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  • Elena White
  • Jen Roy

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