As a creative solo entrepreneur, developing a focused marketing plan can feel
challenging, and it is often difficult to know where to best concentrate your energy. This
workshop is designed to provide the foundational knowledge required to build a strategy
that helps you effectively target consumers without wasting valuable time and
resources. We will cover key elements such as understanding your target audience and
their customer decision-making process. Attendees will also learn how to select the
most appropriate marketing and communication channels for their specific goals. The
concepts introduced will also serve as a useful primer for upcoming workshops on
Pricing Your Work (October) and Branding for Creatives (November).

Free registration includes light dinner and networking.

This workshop is part of the Art & Hustle monthly series for artists, makers, and creatives navigating thebusiness side of their work. Come to one or all—no commitment needed. Attend all five to receive a Certificate of Completion.

Schedule:
5:00 p.m. Nibble and network in the Crossings Gallery
5:30-7:00p.m. Presentation