A strong brand is a critical success factor for any creative business. In this workshop,
current and aspiring creative business owners will be exposed to the fundamentals of
crafting a brand identity. We’ll explore the process of identifying your unique selling
proposition, creating brand guidelines, and communicating your brand in a compelling
and consistent manner.
Students will leave this workshop with an understanding of what branding can do for
their business, and a toolkit for creating their own brand identity.

Free registration includes light dinner and networking.
This workshop is part of the Art & Hustle monthly series for artists, makers, and creatives navigating the business side of their work. Come to one or all—no commitment needed. Attend all fiveto receive a Certificate of Completion.

Schedule:
5:00 p.m. Nibble and network in the Crossings Gallery
5:30-7:00p.m. Presentation

About the Presenter

Sarah Dudek is an artist, educator, and art director who teaches at Massachusetts
College of Art and Design and is the founder of Indestructible Food, a creative business
celebrating the history of nonperishable fare. She has developed brand stories for
clients including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels.

Co-presented by Massachusetts College of Art and Design and Harvard Ed Portal